Social Media Marketing For Restaurants

There are 3.03 billion social media users and research suggests that Gen Z and Millennials are 99% more likely to rely on social media and online reviews before booking or attending a restaurant. This opens up a valuable opportunity for restaurants to engage with their consumers, increase their brand reach and bring in new customers through carefully curated social media targeting.

Restaurant social media management includes the overall management of all social channels across platforms, building an increased awareness of the brand, engaging with audiences through compelling content and creating thorough social media strategies that target specific audiences and wide nets of consumers to better the chances of getting more people through the door. As experts within the hospitality industry, we can help to ensure your restaurant social media marketing strategy puts you in the best position to gain followers, increase brand reach and improve your brand’s identity online as a whole.

We will ensure your restaurant’s social media marketing strategy engages with consumers on a personal level, attracts various pools of consumers and showcases your restaurant, your menus and your services in a way that showcases your unique brand requirements. When working with cab Hospitality you’ll be working directly with a dedicated team passionate about the hospitality industry and committed to your campaign management. Included in our services, you can expect effective time management, rigorous understanding of social media updates and changes, reactive posting, creative and compelling content, creative thinking, in depth brand understanding and specialist software to give you the best chance at success.

Social media marketing for restaurants relies on creative content, a strong brand identity, and engaging with consumers in order to build a relationship and entice new and old customers into your restaurant.

Social media marketing comes with valuable built-in data analytics that helps you to understand what performs well, what your audiences want to see and who engages with your brand the most. Once this has been established we can assist you in how to tailor your brand, your marketing and your offerings to reach more diverse audiences for increased website traffic, engagement and more direct bookings.

Social media marketing for restaurants is a fantastic opportunity to create a more personable relationship with consumers and allow them to not only buy into what you’re serving them but what you offer them too. A great post to tag friends, a delicious new menu addition, or a tasty cocktail to post to an instagram story are what can set you apart and as your restaurant social media agency, we can help you with everything.

Paid social media marketing for restaurants

Paid social media marketing are campaigns that utilise paid ads and sponsored social media posts across a variety of platforms including Facebook, TikTok, Instagram and Twitter. For some social media channels it can be difficult to remain in the view of the right audiences, however, with paid restaurant social media marketing you can ensure that your ad is seen by valued audiences, remains in the top position and is shown to people who are likely to want what you provide.

Paid social media marketing includes PPC (pay per click), Facebook paid ads, Instagram paid ads, Twitter paid ads, LinkedIn ads as well as a host of other emerging social media channels such as we’ve seen with Tiktok. With more and more businesses, and especially restaurants, turning to social media marketing companies, utilising the expertise of an agency like Cab Hospitality for your restaurant’s social media management will ensure you’re always hitting the mark, engaging with your audiences and creating talking points for new and old customers.

Organic social media management for restaurants

Organic restaurant social media management includes any sort of non-paid social media interaction, including:

Responding to comments, messages and questions
Posts across social media channel
Carefully curated written and picture content
Videos
Stories

Organic social media marketing is the driving force that helps to push the personality of your brand and is one of the most effective ways to directly engage with your audiences. Organic social media includes reactive posts, commenting responses to your audiences, and the posts, videos and stories you post. Organic social media should be used to enhance your brand identity, spread brand awareness and connect with your customer base and further learn from them what they want and expect from your brand.

As your restaurant's social media marketing agency, we will utilise strategies that combine both paid and organic approaches to generate increased brand awareness and identity, as well as engagement from consumers. The more people that are interested and aware of your brand, the more engagement you’ll receive and the more likely you are to receive a direct booking or inquiry, resulting in more revenue and a busier restaurant.