What we served up

Creative &
Brand

Branding and positioning
Identity
Art direction
Signage
Merchandising
Menu psychology

Technology &
Integrations

Website
CRM
Ordering integrations
Booking engine integration

Marketing &
Metrics

Inbound traffic
Digital customer journey
Conversion optimisation
Loyalty comms

Eat Meat, Sweat, Repeat

Zelman Meats is a unique, London Steakhouse created for meat freaks. It’s the place you go when your inner carnivore calls.

25.19%

INCREASE IN
WEBSITE SESSIONS

32.5%

MORE KEYWORDS ON
PAGE 1 OF GOOGLE

14.42%

GROWTH IN
ORGANIC SEARCH TRAFFIC

Repositioned

Zelman Meats wanted to be way more than just another steakhouse. We repositioned the brand into a place for tribal meat freaks with a signature sharing plate where guests share their crazy passions and try different cuts of steak.

Driving customers

Managing the inbound channels seamlessly in partnership with the awesome Zelman marketing team has created amazing results for this client and we have established an amazing community of fans who make up the Zelman Tribe.

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Guest experience

During the branding phase we designed many unique elements of the brand. From ‘Dirty plates’ art direction, bone bibs and meat freak cocktails featuring beef fat bourbon and marrow the brand came alive into a unique experience that drove bookings and fans.

Increasing guest spend

We psychologically devised a menu layout that drove a key product purchase along with a server upsell to increase guest spend per head across the operation.

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24.79%
increase in website users

Probably one of our favourite brands we have created. We loved having the freedom to really take the tribal concept to a whole new level. The meat cocktails which started out as a fun idea were master classed by the bar tenders and have turned out to be a huge success with the Zelman and guests and me!

ABI croft | MANAGING DIRECTOR
CAB HOSPITALITY