Email Marketing For Restaurants

At cab Hospitality, we provide an array of digital marketing services to our clients within the hospitality industry, including the best restaurant email marketing. 85% of internet users in the UK send and receive emails weekly, with almost every email user checking their non-work emails daily, providing a valuable opportunity each day to connect with audiences. Whatsmore, with more than 30 years of industry experience, our email marketing campaigns are through, well targeted and reap measurable results.

When working with a restaurant email marketing company, such as Cab Hospitality, you’ll receive complete support in setting up and delivering a thorough and effective email marketing strategy with consistent reporting and measurable results to help you achieve an increase in revenue.

What is email marketing?

Email marketing is a form of digital marketing where businesses send emails to their customers or subscribers to promote their products or services. These emails can be used to build relationships with customers, increase brand awareness, and drive sales.

Email marketing campaigns typically involve sending a series of targeted emails to a specific group of people, based on factors such as their interests, past purchases, or demographics such as age, geographical location, etc.

Businesses can use a variety of email marketing techniques, such as newsletters, promotional emails, abandoned cart reminders, and more, to connect with their audience and encourage them to take action.
One of the great things about email marketing is that it allows businesses to reach a large audience with a relatively low cost compared to traditional advertising methods. Additionally, email marketing allows businesses to track and analyse their campaigns, which can help them make informed decisions about their marketing strategies in the future.

Overall, email marketing is a powerful tool for businesses of all sizes to engage with their customers and grow their business.

Why would a restaurant need email marketing?

Restaurant email marketing is a worthwhile channel that can have several short and long term benefits for businesses, such as the below:

BUILD CUSTOMER LOYALTY: Email marketing allows restaurants to stay in touch with their customers and build long-term relationships. By sending regular updates, promotions, and exclusive deals to certain customers, restaurant email marketing can create a loyal following of customers who feel valued and appreciated, as well as rewarded.

INCREASE SALES: Email marketing can be a highly effective way to drive sales for restaurants. By promoting special deals, seasonal menu items, and limited-time offers, restaurants can entice customers to visit and make a purchase. Ultimately, staying at the forefront of your consumer’s minds is always a beneficial tactic, as it’ll keep them interested in your products and offering.

REACH A WIDER AUDIENCE: Email marketing allows restaurants to reach a larger audience than traditional advertising methods. By building an email list of subscribers who have opted-in to receive updates, restaurants can ensure that their messages are going directly to interested and engaged customers, creating more opportunity for those who are interested to book directly or visit the restaurant.

TRACK AND ANALYSE RESULTS: Email marketing services for restaurants allow restaurants to track and analyse campaigns, providing a valuable opportunity to see what's working and what's not. By monitoring open rates, click-through rates, and conversion rates, restaurants can make informed decisions about their marketing strategies and optimise their campaigns for better results.

What are the benefits of email marketing

Email marketing is an incredibly beneficial strategy that can reap several benefits for your business such as the below.

COST EFFECTIVE: Email marketing is a cost-effective way for businesses to reach a large audience. Compared to traditional advertising methods, such as print or TV ads, email marketing is more affordable and can provide a higher return on investment.

TARGETED: Restaurant email marketing will allow you to send targeted messages to specific groups of people based on factors like demographics, interests, and past behaviour.

PERSONALISED: Email marketing can be personalised to each individual recipient. By using data like the recipient's name, location, and past purchase history, businesses can create customised messages that feel more personal and relevant to the recipient. 

MEASURABLE: Email marketing allows businesses to track and analyse their campaigns, so they can see what's working and what's not. By monitoring open rates, click-through rates, and conversion rates, businesses can make informed decisions about their marketing strategies.

BUILDS RELATIONSHIPS: Email marketing can help businesses build relationships with their customers over time. By sending regular updates, promotions, and exclusive deals, businesses can create a loyal following of customers who feel valued and appreciated.