Hotel PR Agency
Hotel PR agencies can be incredibly beneficial for hotel businesses. PR for the hotel industry can ensure strategic management of a hotel's reputation, communication, and relationships with guests, media, investors, employees, and the local community.
PR for hotels involves a range of activities aimed at promoting the unique features, services, and offerings of a hotel. These activities can include media relations, influencer partnerships, event management, crisis management, content creation, and community engagement. Ultimately leading to a great media perception, increased attention, happy guests, and a successful hotel business.
Perfect PR For Hotels
PR can play a crucial role in helping a hotel business grow and thrive.
Working with a hotel PR company will help hotel businesses establish themselves in the industry, and identify themselves with prominent names in the industry.
For those who may be unfamiliar, PR involves managing the reputation and image of a business by establishing strong communication with various stakeholders, including customers, media, investors, influencers, and the community. Strong PR for hotels helps brands tell their stories and ensure they align with the right audiences and gather the right attention.
Benefits of PR for hotel businesses
BUILDING CREDIBILITY AND TRUST: PR for hotels can help hotels establish credibility and build trust among potential guests. PR can manifest in positive media coverage, influencer endorsements, and well-crafted messaging that works to enhance the hotel’s reputation. When prospective customers see that someone has had a positive experience with the hotel, they are more likely to enquire or book directly as a result.
INCREASING VISIBILITY: Effective PR strategies can also increase the visibility of a hotel in the media and online through social media. This online visibility results in an increase in interest and can lead to higher brand recognition and increased bookings.
CRISIS MANAGEMENT: In the event of a negative incident or crisis, PR can help manage the situation, control the narrative, and minimise damage to the hotel's reputation. For example, if a story were to run that your hotel had an issue with bugs, you’d want professionals to control the narrative to minimise negative publicity.
CREATING A UNIQUE BRAND IDENTITY: PR can help hotels define and communicate a unique brand identity that sets them apart from competitors, whether it's luxury, sustainability, boutique charm, or something else.
COMMUNITY ENGAGEMENT: Hotels can use hotel PR companies to engage with the local community, such as participating in local events, supporting charities, and showcasing their commitment to the wider community and the region.
Adaptability for any hotel type
PR strategies can be tailored to suit any type of hotel, whether it's a luxury resort, a spa hotel, a boutique bed and breakfast, or simply a charming period hotel. Each hotel type has its unique selling points and PR can highlight these in different ways to establish great results. For instance:
LUXURY RESORTS: PR can emphasise the opulence, exclusive experiences, and high-end amenities of luxury resorts through effective media coverage, influencer partnerships, and curated events. Think of features in high-end magazines, shout-outs by stylish influencers and a variety of competitions hosted on popular websites and in print.
BOUTIQUE RESORTS: PR for boutique hotels can focus more on the customer experience and uniqueness of the hotel. Publishing articles and experiences on the personalised service, intimate atmosphere, and distinct design elements that set boutique hotels apart from larger chains in both feel and experience.
SPA HOTELS: A spa hotel’s PR could focus on what you receive, how you feel and why you need to visit. Focussing on the relaxation, the experience you have when there, and why you truly deserve a stay in a place like this. PR for spa hotels could be influencer posts, competitions and informative videos such as “Best spa in [location]”.
Connect with your audience
At Cab Hospitality, we are one of the best choices for a hotel PR company and our wide range of services can be pivotal in boosting the discoverability and identity of a hotel.
PR efforts contribute to the longevity of a hotel's success by establishing strong connections with guests. Positive media coverage, positive influencer endorsements, and strategic events help to build a reputable image that remains in the minds of potential and returning guests, ensuring a long and lasting relationship with those who stay with you.
Why choose hotel PR companies like Cab Hospitality?
PR is a powerful tool that is incredibly useful for establishing and maintaining meaningful connections with hotel guests. As a hotel marketing agency with over 20 years of experience, we understand what it takes to deliver quality PR for hotels that achieve noticeable results!
One key quality Cab Hospitality bring to the table is incredible storytelling. Effective PR involves storytelling that highlights your hotel's unique attributes, values, history and experiences. These stories resonate with guests and create an emotional connection, fostering a lasting relationship and repeat business, as well as an interest in more than just the hotel’s facilities. With our team of skilled copywriters and storytellers, we are confident we can create a desirable narrative around your hotel that influences decisions and increases bookings.
Additionally, we understand the importance of building credibility and trust and factor this into our plan. Positive PR efforts, such as media features and reviews, build credibility and trust among potential guests. Over time, this positive perception can lead to a steady stream of bookings and returning guests.
Brand consistency goes hand in hand with credibility and trust. We prioritise consistent PR messaging to ensure that guests receive a coherent and authentic image of your hotel. This consistency helps to build a sense of familiarity and comfort, encouraging guests to return for future stays and recommend a stay to friends and family based on their positive experiences.
A perhaps overlooked element of PR, that we consider paramount, is community engagement. PR activities like hosting events, supporting local causes and participating in active community initiatives show a hotel's commitment to the wider region. This engagement builds a positive reputation within the community, which can lead to more people discovering the hotel, guest loyalty and word-of-mouth recommendations to others within the community and beyond. Part of our strategy will include ways to engage with the local community and create these important relationships and connections.
Another strength of choosing Cab Hospitality is our ability to adapt to trends. Longevity in PR involves staying up to date with trends and preferences in the hospitality industry. With over 20 years of industry experience, we have seen many trends come and go and consider ourselves to have a detailed understanding of what’s going on and what works within the industry. Our PR strategies can be adjusted to align with evolving guest expectations, ensuring your hotel remains relevant and in the eyes of those interested in trending topics.
Let us help
If you think your hotel could do with some assistance with their PR, at Cab Hospitality, we have a dedicated team, skilled in delivering exceptional results. From driving traffic to your site to educating guests on the unique facilities of your establishment, managing influencer partnerships and ensuring a positive reputation is spread, we can handle every element of your hotel PR strategy.
We have worked with a huge variety of clients, from large spa hotels, manor house hotels, boutiques and resorts. We’re your trusted partner in growing your hotel business from every angle. To find out more about what our bespoke services can do for your hotel, please get in touch.
Digital Marketing
Drive more direct bookings with our digital marketing services for hotels.
Websites
Uplift your direct bookings by having a website that accurately reflects your brand and is built with conversion in mind.
PPC
Bid on target keywords to jump to the top of the search engine and drive direct bookings from people actively searching for your product with our hotel PPC services.
Email Marketing
Grow your email database and maximise your direct booking revenue from your email campaigns with our hotel email marketing services.
Social Media
Grow your social media presence and get in front of your target audiences with our hotel social media marketing services.
Design
From branding to A-boards and menu design, our creative team are able to portray your hotel.
Some of our services
-
78%
increase in conversionsWorking with Cab has been a rewarding transition founded on great communication, insightful advice and industry-specific knowledge. With a collection of restaurants and venues, we feel the team at Cab understands all the niches of our business and offers unique support for each with their expertise and breadth of services.
EMMA STOKES | HEAD OF MARKETING
CORRIGAN COLLECTION -
59%
increase in website bookingsThe team at cab Hospitality really understand Beast. Their investment in the brand and it's success is clear to see every step of the way and we wouldn't know where we'd be without them.
Margo Bofil Buhova | Marketing Director
BEAST RESTAURANT -
14%
decrease in OTA relianceBeing a part of Horsted Place at such an incredible time of its evolution is such an honour. We have loved every minute of bringing the current Horsted Place into the modern era and when the property is fully refurbished this is going to be an amazing destination and we can truly take it beyond.
SCOTT WOOD | DIGITAL MARKETING LEAD
CAB HOSPITALITY -
25%
increase in website usersProbably one of our favourite brands we have created. We loved having the freedom to really take the tribal concept to a whole new level. The meat cocktails which started out as a fun idea were master classed by the bar tenders and have turned out to be a huge success with the Zelman and guests and me!
ABI CROFT | MANAGING DIRECTOR
CAB HOSPITALITY -
82%
increase in bookingsFor the last 4 years, cab Hospitality has been there with us every step of the way. Their knowledge and insight into hospitality marketing has been fundamental in elevating the Burger & Lobster brand within the global market with great success. We cannot fault the dedication of the team at cab.
Phoebe Ashley | Senior Brand Manager
Burger & Lobster -
There is nothing better than working on a whole concept. You just put everything in to it, to make it become reality. And nothing could be more rewarding than when the guests love it. The Bird is truly an original and so are Kaleidoscope. A lot of fun to work with.
ANJ CAMERON | BUSINESS DEVELOPMENT DIRECTOR
CAB HOSPITALITY -
We loved working on this Hotel. The conceptual stage produced so many good ideas we wanted to do them all. The client was so wonderful to work with and we really enjoyed turning this very forgotten hotel into a demand brand.
ABI CROFT | MANAGING DIRECTOR
CAB HOSPITALITY