Hotel PPC Agency

In the hotel industry, CRM software is a powerful tool that enables hotel owners and managers to effectively manage and enhance their customer relationships. It allows hotels to carefully maintain valuable information, as well as track guest preferences, track communications, manage bookings and reservations, and provide personalised experiences to guests.

CRM software plays a crucial role in collecting and analysing customer data and is used to improve the overall customer experience. By storing and accessing guest information in a centralised database, your hotel can easily tailor its services and better anticipate customer needs, leading to streamlined operations, improved efficiency, and exceptional customer service.

In summary, CRM software is a game-changer for the hotel industry, enabling hotels to build strong customer relationships and deliver exceptional experiences through identifying trends, preferences, and opportunities for upselling or cross-selling. What’s more, hotel CRM solutions strengthen your hotel's relationship with its guests, resulting in increased customer satisfaction, loyalty, and a thriving business.

Rise to the top

Utilising pay per click platforms like Google Ads and Microsoft Ads is all about getting to the top of the search engine results page quickly. SEO takes time, PPC doesn’t.

It works by bidding on keywords you would like to show up for, when users search for them. There are different ways of setting up the account, but the most common set up is using a pay per click model. This is where you pay every time a user clicks on your ad in the results page. It really is that simple! Well, it is simple on the outside but in order to get the most out of your hotel PPC campaigns, we’d recommend using our services. We know how to set up targeted campaigns that drive real results and revenue for your hotel business. Whether you are looking to find new guests or whether you would like to retarget to previous visitors - we can help you get the most out of your budget.

Keep the cost down

The main benefit of using our hotel PPC management service is that we can ensure that you are getting the most out of your budget. With Google Ads, budget can easily be wasted by poor targeting, incorrect set up, expensive keywords, irrelevant keywords and bad management. We closely set up, monitor and optimise campaigns for our clients to ensure no budget is wasted. This allows all of the budget to be focused on users who are most likely to convert - giving you the best possible return on investment (ROI). By optimising the account and ads as well as the landing page, we can bring the cost per click (CPC) down, meaning you can show your ads to more users for less spend.

Optimise across your site

One of the key benefits of paid advertising is that it has great targeting features. First of all, your ads only show on the keywords you choose to target so the budget isn’t wasted on irrelevant searches. The platforms provide insights into what your ads have been showing up for, so you can add/remove specific searches from your keyword list. The targeting doesn’t stop there. You can set specific locations to target, so your ads will only show to those in a certain area. This is great if your customer base is typically within a certain proximity or if you are running a local campaign. You can also target specific languages, so that only users who speak the language of your ads will see them.