Social Media Marketing
Social media marketing is the optimisation of social media channels and platforms to develop a brand, interact with consumers, drive website traffic and drive conversions. Your social media platforms are a key indicator of the type of business you are, what you do and how you present yourself.
Hospitality social media marketing with Cab Hospitality will ensure you have a succinct brand identity, representative of your business and a noticeable social media presence that drives conversions.
Paid Social Media Advertising
Paid social media ads are a great way to put ads for your business in front of your target audience.
You can run detailed targeting, broken down by factors such as age, gender, location, interests, occupation, relationship status, website interactions, shopping behaviour, CRM list and more. This helps you profile and target your exact target consumer. Once you have categorised specific customer profiles, you can tailor a variety of ad variations to see what performs best and optimise your chances of success.
Social media platforms like Facebook, Instagram, Reels, Messenger, LinkedIn, Pinterest, and TikTok have a huge user base, and they offer a variety of targeting options that allow you to reach your ideal customers with your ads. Combine this with our expertise and long-term strategies, and your paid social efforts are certain to reap results.
All of the paid social campaigns that we manage begin with an in-depth strategy to target the right people at the right time. We also create testing roadmaps to find out exactly what works for your business and where the budget is best spent. From here, we use our knowledge and optimise campaigns based on our understanding to achieve the strongest ROAS (return on ad spend).
Organic Social Media
Organic social media refers to the things organically posted. Organic social media is a great way to get people to engage with your brand and follow you out of personal interest, building a following of engaged followers with the intent to interact, learn more, and possibly make a booking with you.
Interesting social campaigns, a strong and noticeable social media presence and quirky content are great ways to capture people's attention and increase brand awareness and word-of-mouth recommendations. The main push from organic social media campaigns lies in the right messaging. We will create a long-term organic social media calendar that deploys creative imagery and enticing posts with the right messaging to drive traffic to your website and conversions, as well as grow your following and community engagement. While also leaving room for ad-hoc posts so we can jump on trends and capitalise on social engagement as and when.
Additionally, our team provides effective community management, responding to any queries, concerns, DMs and comments promptly and in an agreed tone of voice representative of your brand. This not only builds a community of satisfied consumers but ensures any concerns, questions or issues are answered and dealt with quickly and with little hassle.
Proud partner for over 20 years
Social Media Results To Be Proud Of
116.13%
ROI FROM PAID SOCIAL CAMPAIGN
£0.71
CPA FROM PAID SOCIAL CAMPAIGN
164.15%
INCREASE IN ORGANIC FACEBOOK ENGAGEMENT YOY