Social Media Marketing for the Hospitality Industry
A quality social media marketing strategy is the optimisation of social media channels and platforms to develop a brand, interact with consumers, drive website traffic and drive conversions. Your social media platforms are a key indicator of the type of business you are, what you do and how you present yourself.
With Cab Hospitality as your social media marketing agency, our team will ensure you have a succinct brand identity, quality content creation, and an online presence that is representative of your business, boosts brand recognition and drives conversions.
Paid Social Media Advertising
Paid social media ads are a social media strategy that runs in tandem with your organic social. Paid ads are a great way to put ads for your business in front of your target audience, offer deals to potential guests and extend your online presence.
You can run detailed targeting, broken down by factors such as age, gender, location, interests, occupation, relationship status, website interactions, shopping behaviour, CRM list and more. This helps you profile and target your exact target consumer. Once you have categorised specific customer profiles, you can tailor a variety of ad variations to see what performs best and optimise your chances of success.
Social media platforms like Facebook, Instagram, Reels, Messenger, LinkedIn, Pinterest, and TikTok have a huge user base, and they offer a variety of targeting options that allow you to reach your ideal customers with your ads. Combine this with our expertise and long-term strategies, and your paid social efforts are certain to reap results.
All of the paid social campaigns that we manage begin with an in-depth strategy to target the right people at the right time. We also create testing roadmaps to find out exactly what works for your business and where the budget is best spent. From here, we use our knowledge and optimise campaigns based on our understanding to achieve the strongest ROAS (return on ad spend).
Organic Social Media
Organic social media refers to the things organically posted. Organic social media marketing in hospitality is a great way to get people to engage with your brand and follow you out of personal interest, building a following of engaged followers with the intent to interact, learn more, and possibly make a booking with you.
Interesting social campaigns, a strong and noticeable social media presence, user-generated content and quirky content creation are great ways to capture people's attention and increase brand awareness and word-of-mouth recommendations. The main push from organic social media campaigns lies in the right messaging. When you work with us as your trusted hospitality social media agency, we will create a long-term organic social media calendar that deploys creative imagery and enticing posts with quality messaging to drive traffic to your website and boost conversions, as well as grow your following and community engagement. Alongside this, we also leave room for ad-hoc posts so we can jump on trends and capitalise on social engagement as and when there is an opportunity.
Additionally, our team provides effective community management, responding to any queries, concerns, DMs and comments promptly and in an agreed tone of voice representative of your brand. This not only builds a community of satisfied consumers but ensures any concerns, questions or issues are answered and dealt with quickly and with little hassle.
Proud partner for over 20 years
Social Media Results To Be Proud Of
116.13%
ROI FROM PAID SOCIAL CAMPAIGN
£0.71
CPA FROM PAID SOCIAL CAMPAIGN
164.15%
INCREASE IN ORGANIC FACEBOOK ENGAGEMENT YOY
Frequently Asked Questions
What is hospitality social media marketing?
Hospitality social media marketing uses platforms like Instagram, Facebook, and TikTok to promote hotels, restaurants, and venues, helping you engage with guests, increase awareness, and drive direct bookings.
Why is social media marketing important for hospitality businesses?
Social media is often the first place potential guests discover your brand, and the platform they keep referring to. A strong presence helps you attract new customers, build trust, showcase experiences, and encourage repeat visits.
How does Cab Hospitality help with social media marketing?
We manage both organic and paid social strategies, including content creation, calendar planning, ad management, and community engagement, tailored to your hospitality brand’s goals.
How can social media increase direct bookings?
Through compelling visuals, engaging content, and strategic ad campaigns, social media drives traffic directly to your website or booking page, converting followers into paying guests.
How can social media increase direct bookings?
Through compelling visuals, engaging content, and strategic ad campaigns, social media drives traffic directly to your website or booking page, converting followers into paying guests.
How does Cab Hospitality optimise paid social campaigns?
We develop audience profiles, create ad variations, test performance, and refine campaigns continuously to maximise engagement, conversions, and return on ad spend (ROAS).
Do you provide full social media strategy and content planning?
Of course we do. We create detailed organic and paid content calendars that reflect your seasonal campaigns, events, and brand goals, ensuring every post has purpose and consistency.
How often should hospitality businesses post on social media?
Consistency is key. Most hospitality brands benefit from posting around 3-4 times a week across key channels, supported by reactive posts that tap into trends or events.
Can Cab Hospitality manage community engagement?
We certainly can. Our team responds to messages, comments, and reviews promptly and in your brand tone, helping build trust, customer loyalty, and a positive online reputation.
Can you run social media ads for local audiences?
Absolutely. We use location targeting to reach nearby customers, ideal for restaurants, hotels, and event spaces looking to boost footfall or last-minute bookings.
How do you measure success in social media campaigns?
We track metrics such as engagement rate, follower growth, reach, impressions, website clicks, and conversions to measure the effectiveness of both paid and organic activity.