2025 Marketing Days and How to Make The Most of Them!
In the hospitality industry, timing is everything. Whether it’s jumping on the back of a viral meme or strategically planning a paid social offer to increase bookings, the timing of your offers is everything. So, with that in mind, we thought we’d help you get ahead in 2025 with a list of marketing days for 2025.
From cultural celebrations to quirky food-themed days, marketing days can help shape a yearly calendar of promotions, campaigns, and events. Helpfully littered throughout the year, these days offer natural hooks for your email marketing, social media content, and in-house offers and promotions. By aligning your offers and messaging with these dates, you can drive guest engagement, fill your restaurant or hotel during slower periods, and encourage more direct bookings.
Below, we are going to explore key hospitality marketing days in 2025 and provide strategies to help you make the most of these opportunities, showing how targeted campaigns can deliver strong results.
Why Follow Marketing Days?
With such a broad selection of unique days, marketing days give you an excuse to have a little fun, highlight your brand values, and showcase your creativity. For instance, a plant-based menu for Veganuary appeals to a growing demographic of vegans and vegetarians but can also demonstrate your commitment to sustainability and allow consumers to connect with a different side of your business. Similarly, fun campaigns for days like National Burger Day or World Cocktail Day can fit into your organic social calendar and increase social media buzz, attract new customers, and foster loyalty.
January
January is all about new beginnings, and while purse strings might be a little tighter, it’s a great time to consider consumer behaviours, New Year’s resolutions and goals. Generally speaking, consumers will be looking for healthier options after indulging during the holidays, which makes initiatives like Veganuary and Dry January extremely relevant. At the same time, there’s still some space for indulgence, with days like National Shortbread Day and Chocolate Cake Day providing sweet counterpoints to tempt a broad range of consumers.
Key marketing days in January:
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Veganuary
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Dry January
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6th - National Shortbread Day
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20th - Blue Monday
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20th - National Cheese Lover’s Day
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25th - Burns Night (Scotland
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24th - National Peanut Butter Day (in the US)
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27th - Chocolate Cake Day
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28th - Chinese New Year’s Eve
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29th - Chinese New Year (Year of the Snake)
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31st - Hot Chocolate Day
Marketing Days in Action:
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Veganuary Special Menus: Launch a dedicated vegan menu or plant-based afternoon tea to appeal to diners keen to make the most of plant-based alternatives.
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Dry January Mocktails: Introduce a creative alcohol-free cocktail list to show that staying sober can be just as fun as indulging. Use this to target group bookings for sober celebrations and encourage diners to enjoy their favourite flavours alcohol-free.
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National Cheese Lover’s Day: Create a menu of cheese-focused dishes for a special set menu dinner available throughout the week. This will encourage group bookings and potentially keep a little festive spirit into January.
Why these strategies work:
While January is a tighter month financially, some consumers are still looking to enjoy a little bit of festive spirit and seek some comfort in the cold of Winter. Additionally, some consumers may have postponed Christmas meet ups with friends and thus would appreciate an offer.
February
Moving past the January blues, February is for romantic celebration and playful indulgence. While Valentine’s Day certainly dominates the offer calendar, other dates like Ice Cream for Breakfast Day or National Pizza Day provide opportunities for light-hearted offers within your marketing, allowing you to connect with your audience in a more unique way. - Especially singles who are keen to avoid the red hearts and Cupid’s arrows flying around.
Key marketing days in February:
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1st - Ice Cream for Breakfast Day
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2nd - British Yorkshire Pudding Day
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5th - World Nutella Day
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9th - National Pizza Day
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14th - Valentine’s Day
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23th - National Hospitality Workers Day
Marketing Days in Action:
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Valentine’s Day: Whether for a hotel or restaurant, you can create a romantic package with a set menu dinner dinner and prosecco on arrival (and optional room stays for hotels). Additionally, to encourage early bookings and fill spaces, promote limited seating.
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LGBT History Month: Celebrate inclusion with rainbow-themed desserts or cocktails. Partner with LGBTQ+ organisations for special events or donate proceeds to a local cause to do your bit and support organisations and consumers.
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National Pizza Day: If pizza is on your menu, host a pizza making workshop or offer a limited time menu of speciality pizzas created by popular chefs.
Why these strategies work:
Valentine’s Day is a proven revenue driver, but tapping into other February events allows you to diversify your audience. Inclusivity campaigns strengthen your brand’s reputation, while fun events like pizza workshops create shareable moments that drive social media engagement.
March
March signals a transition to spring, offering opportunities to align your marketing with seasonal renewal and cultural celebrations. Days like British Pie Week and St. Patrick’s Day allow you to tap into tradition, while newer celebrations like International Meatless Day cater to evolving tastes.
Key marketing days in March:
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2nd - Happiness Day
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3-9th British Pie Week
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4th - Pancake Day / Shrove Tuesday
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5th - Ash Wednesday
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6th - World Book Day
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8th - International Women’s Day
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17th - St Patrick’s Day
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18th - Michelin Star Award Ceremony
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20th - First Day of Spring
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20th - World Macaroon Day
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20th - International Meatless Day
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21st - Red Nose Day
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25th - International Waffle Day (UK)
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29th - Last Day of Ramadan
Strategy in Action:
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British Pie Week (3rd–9th): If your venue allows, really lean into the fun of this week and offer a pie flight menu featuring traditional options alongside modern innovations (e.g., vegan pies, veggie pies, balti pies and classics like steak and ale).
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St. Patrick’s Day (17th): Host an Irish-themed, St Paddy’s event with Guinness pairings, live music, and a set menu of Irish classics and watch your venue come alive with drinking and dancing.
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International Women’s Day (8th): For this, it’s important to really assess your goals and what you want your outcomes to be. Do you want to raise awareness for women in your business or create a platform for women to network, for example? Whatever your goals, some ideas include partnering with female chefs or local women-owned businesses to create a collaborative dining experience or a networking brunch.
Why these strategies work:
These celebrations let you showcase versatility, honouring traditions and celebrating innovation. Collaborative events also boost community engagement, and lively celebrations like St. Patrick’s Day are great for generating buzz and bookings.
April
April’s marketing days offer a blend of indulgence and environmental awareness, ideal for showcasing sustainable practices while tapping into the enduring popularity of the humble brunch.
Key marketing days in April:
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National brunch month
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1st - Easter Monday
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7th - National Beer Day
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18th - Good Friday
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20th - Easter Sunday
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21st - National Tea Day
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22nd - Earth Day
Marketing Days in Action:
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National Brunch Month: Offer weekend brunch specials with seasonal produce, bottomless options, or themes like "Spring Bloom Brunch." This will combine the emergence of spring, showcase your commitment to seasonal produce and hopefully attract bookings with a unique offer.
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Earth Day (22nd): Highlight sustainability with a zero-waste menu, plant-based dishes, or a special farm-to-table event.
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National Beer Day (7th): Collaborate with local breweries to host a beer-pairing dinner or tasting.
Why these strategies work:
Brunch attracts a broad audience, while sustainability-focused events demonstrate your commitment to responsible practices, appealing to eco-conscious consumers, helping to drive foot traffic and introducing your venue to a new audience.
May
May offers a mix of celebratory and indulgent marketing opportunities that align with the warming weather and increased appetite for social dining. From playful food holidays to the Spring Bank Holiday, there are endless ways to engage your guests and maximise revenue.
Key marketing days in May:
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11th - Eat What You Want day
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13th - World Cocktail Day
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14th - National Biscuit Day
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17th - World Baking Day
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26th - Spring Bank Holiday
Marketing Days in Action:
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World Cocktail Day (13th): Launch a themed cocktail menu featuring global flavours, such as a “Cocktails of the World” series. Host interactive mixology classes where guests can learn to craft signature drinks on the menu.
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National Biscuit Day (14th): Take your afternoon tea to the next level with biscuit-inspired twists, including classic shortbreads and modern creations like flavoured macarons. Family-friendly biscuit decorating workshops also add an interactive way to connect, drawing in families and groups for a creative dining experience.
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Spring Bank Holiday (26th): Promote staycation packages for the long weekend, combining discounted room rates with meals and spa treatments. Offer outdoor dining experiences like a Spring BBQ or a picnic menu featuring fresh, local ingredients.
Why these strategies work:
May’s themes of indulgence, creativity, and springtime renewal work in tandem with people’s generally improved moods (as a result of warmer weather). Days like World Cocktail Day and World Baking Day tap into guests’ love for interactive and experiential dining and the Spring Bank Holiday provides an opportunity to attract group bookings and showcase your venue’s versatility, driving bookings and more revenue.
June
June is all about celebrating classic flavours and enjoying seasonal produce. With National Fish & Chips Day and World Gin Day, this month celebrates iconic British cuisine while keeping things light and refreshing as summer kicks in.
Key marketing days in June:
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6th - National Fish and Chips Day
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7th – National Donut Day (US)
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16th – Father’s Day (UK)
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19th – Martini Day
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25th – National Wine Day
Marketing Days in Action:
National Fish & Chips Day (6th): A staple of British dining, this day is perfect for running a special promotion on your fish and chips in restaurants. Whether it’s a gourmet twist, a fish and fizz pairing, or a "best of British" tasting board, keep it simple but high quality with this offer.
- World Gin Day (14th): A great excuse to highlight your gin selection. You could offer gin flights, a DIY gin and tonic station, or a signature cocktail featuring local or craft gins.
- International Picnic Day (18th): If you’re a hotel with great access to green spaces, take advantage of the warmer weather by offering picnic hampers filled with delicious treats for guests to enjoy in nearby parks or outdoor spaces.
- World Tapas Day (20th): Introduce a tapas sharing menu for the evening, encouraging guests to experience a more social style of dining with small plates and paired drinks.
Why these strategies work:
June’s marketing days tap into British classics and summer drinking trends. Promotions like fish and chips specials and gin tastings are universally appealing, while outdoor-focused events, such as picnics, create an opportunity for guests to enjoy a seasonal experience that feels fresh and unique.
July
With World Chocolate Day and Cheese & Wine Day, July is all about indulgence and quality flavours. Guests are looking for refreshing, social dining experiences that pair well with warm summer evenings.
Key marketing days in July:
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4th July – American Independence Day
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11th July – Mojito Day
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30th July – International Friendship Day
Marketing Days in Action:
- World Chocolate Day (7th): Offer a chocolate-inspired dessert menu or a tasting flight of chocolate-based cocktails. Alternatively, if you have an afternoon tea offering, a chocolate twist can make it extra special.
- Cheese & Wine Day (25th): A natural fit for a hotel or restaurant with a strong wine list. Organise a wine and cheese pairing event or introduce a "perfect pairings" menu featuring artisanal cheeses and selected wines. Or perhaps, if you’re feeling creative, a savoury cheese and wine afternoon tea.
Why these strategies work:
Chocolate and cheese are universally loved, which makes these promotions easy to market. These events also tap into an audience looking for sophisticated yet accessible dining experiences. Whether it’s a casual cheese board and wine flight or a full tasting menu, these campaigns encourage guests to stay longer and spend more.
August
August’s light-hearted celebrations like National Burger Day and Prosecco Day make it perfect for fun, social events. No need to overcomplicate things. Marketing days are allowed to be just that - a bit of fun.
Key marketing days in August:
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4th – Summer Bank Holiday (Scotland)
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13th – Prosecco Day
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17th – National Cupcake Day
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28th – National Burger Day
Marketing Days in Action:
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National Burger Day (28th): No need to go too crazy with this one, something simple is always still effective. You could introduce a gourmet burger menu with unique pairings like truffle fries or beer flights.
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Prosecco Day (13th): Offer sparkling wine flights or afternoon tea with Prosecco pairings. As well as 2 for 1 offers on Prosecco
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Cupcake Day (17th): Add cupcake-decorating workshops to your calendar, this one is perfect for families and attracting that kind of audience.
Why these strategies work:
These events lean into social dining trends, encouraging groups to book and share their experiences online. Exclusive, limited-time menus also help to create urgency.
October
October blends Halloween’s playful spirit with rising interest in vegetarianism and sustainability. During this month, you can lean entirely into the spooky or focus on some lesser-known marketing days to create your strategy.
Key marketing days in October:
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1st – World Vegetarian Day
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20th–26th – World Coffee Week
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25th – World Pasta Day
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26th – Pumpkin Day
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31st October – Halloween
Marketing Days in Action:
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World Vegetarian Day (1st): Host a plant-based tasting menu or launch a month-long vegetarian special menu. You could also swap out some popular menu items for veggie alternatives and help educate your guests on easy meat-free swaps.
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Halloween (31st): Halloween is the perfect time to create unique themed dishes and cocktails, or go the extra mile and host a themed dining event like “A Spooky Supper” that invites guests to dress up.
Why these strategies work:
Halloween-themed events generate excitement, especially for families and young adults. Now is the time to have a little fun and start with the winter festivities.
November
November is the bridge between autumn and the festive season, with colder weather creeping in, now is the time to steer diners toward hearty, comforting meals. It’s also a time for reflection and remembrance, with World Vegan Day, Roast Dinner Day, and Remembrance Sunday offering opportunities for more thoughtful campaigns.
Key marketing days in November:
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1st – World Vegan Day
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3rd – World Sandwich Day
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4th – Roast Dinner Day
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9th & 11th – Remembrance Sunday & Remembrance Day
Marketing Days in Action:
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World Vegan Day (1st): Launch a “Vegan Feast Night,” featuring dishes like mushroom bourguignon, jackfruit curry, or vegan chocolate fondant. Promote the health benefits and sustainability of plant-based dining and encourage diners to try before indulging during December.
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World Sandwich Day (3rd): Offer a “Build Your Own Sandwich” bar or limited time specials like a roast turkey cranberry melt or a plant-based Reuben. Pair with soups for a cosy combo and
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Roast Dinner Day (4th): Promote a “Sunday Roast Revival” menu during the week, offering traditional roast dinners with unique sides or vegetarian/vegan roasts.
Why these strategies work:
November’s marketing opportunities tap into nostalgia, comfort, and community values. By pairing campaigns with thoughtful messaging, you can create emotional connections with guests, driving loyalty and footfall.
December
December is absolutely a hospitality goldmine. From Christmas day dinners to New Year’s Eve parties and festive hotel mini-breaks, guests are looking for venues that allow them to celebrate the season in style.
Key marketing days in December:
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11th – Christmas Jumper Day
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25th – Christmas Day
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26th – Boxing Day
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31st – New Year’s Eve
Marketing Days in Action:
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Christmas Jumper Day (11th): Offer a 10% discount for guests who dine in the restaurant wearing a Christmas jumper with festive-themed dishes and prizes for the best jumpers.
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Boxing Day (26th): Take away the stress of Boxing Day dinner and create a festive menu to pack out your restaurant and fill bookings.
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New Year’s Eve (31st): For hotels, if you have event spaces sitting idle, why not host a themed gala dinner with live entertainment and a midnight countdown for New Year’s Eve? Not only does this drive more revenue but it’ll fill up rooms too.
Why these strategies work:
December’s festive spirit drives high demand for celebratory experiences. By offering unique and memorable events, you can stand out from competitors and encourage both early and last-minute bookings. The focus on joy and indulgence ensures your guests leave with positive memories, increasing the likelihood of repeat visits year on year.
Why Marketing Days Drive Direct Bookings
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Generate Excitement: Promotions tied to specific dates create buzz and encourage guests to plan their visit around your event.
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Fill Slow Periods: Aligning with niche dates, like National Waffle Day, draws guests during traditionally quieter times.
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Create Urgency: Limited-time offers tied to specific days make customers act faster, reducing decision-making delays.
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Build Relationships: Thoughtful campaigns (like supporting LGBT History Month or Earth Day) resonate with guests and foster loyalty. After all, guests want to support businesses that align with their values.
Final Thoughts
By planning your year around these dates, you can maintain consistent guest engagement, boost bookings, and enhance your brand’s relevance and creativity in the hospitality market. To make the most out of these days, we recommend creating a detailed marketing calendar of special events and offers you plan to promote throughout the year. This will also provide a helpful blueprint for your social media, paid social and email marketing campaigns, as well as give you plenty of notice with planning the events and offers!
Alternatively, if this is something you need a little bit of help with, please get in touch today!
Get in touch
Improving guest spend is crucial for the long term success and profitability of any hospitality business. By implementing strategic measures, such as those we have discussed, you can increase revenue while delivering a better guest experience. These methods not only boost immediate income but also encourage guest satisfaction, loyalty, and long term growth for your business.
As you can see, at Cab Hospitality, we understand how important it is to maximise every opportunity for uplifting guest spend. As such, our team of experts can help you develop tailored strategies that align with your business goals, ensuring you’re equipped with the right tools to see real growth.
If your hotel is struggling with optimising guest spend, get in touch with us today to discuss how we can work together to build a sustainable and profitable future for your business.