Paid Search (PPC)
Paid search, often referred to as PPC (pay-per-click), is a great short-term strategy and a type of online advertising where you only pay a fee each time one of your ads is clicked. Paid search ads are displayed at the top of search engine results pages (SERPs) when users search for keywords that you choose to target.
Quickly drive traffic to your website
Paid search PPC is a highly effective way to quickly drive more traffic to your website that has more intent to convert.
Paid search ads are displayed to users who are actively searching for what you offer, which means they are further along in the purchasing process and have a better chance of actually booking or responding intently to the ad. You have complete control over which keywords you would like to bid on.
A great benefit is that paid search ads are also measurable, so you can track how many people click on your ads , visit your website and convert, allowing you to optimise your campaigns and ensure that you are getting the most out of your budget.
A complimentary paid
search strategy
Our paid search campaigns are designed to drive the best return for your business. When strategising a paid search campaign, we identify the objective and target audience to devise our approach in the best way possible. This is to ensure we communicate to the right audiences in the right way at the correct stage of the customer journey, optimising the best return on ad spend.
Once we’ve kicked off the campaign, they will be regularly monitored, so you can be confident that you are bidding on the right keywords to drive the best conversions for your business. By monitoring organic search performances, we can dictate where the budget is best spent. For example, if we identify keywords that are performing well organically and driving revenue; we know that the paid budget isn’t required for these keywords. This prevents cannibalisation and maximises your budget.
There are a host of different campaigns that we run for our clients. As well as traditional search campaigns to deliver ads at the top of the search results for your target keywords, we also run ad campaigns that maximise your visibility in the local search landscape and Google Maps - a key tool in the hospitality industry.
Another paid search campaign we run is brand protection PPC. Brand protection PPC works to stop competitors and OTAs from bidding on your brand name and taking away potential direct bookings, providing you with better relationships with consumers and more ROI.
And finally, another important element of the Google Ads landscape that we help our hotel clients with is Google Hotel Ads, which feature in the Google Hotels meta search, local business listings and Google Maps.
Proud partner for over 20 years
Paid Search Results To Be Proud Of
112.14%
ROI FROM BRAND PROTECTION CAMPAIGN
£2.01
CPA FROM PAID SEARCH CAMPAIGN
63.43%
CONVERSION RATE FROM PAID SEARCH