2025 Wedding Trends

The Rise of Wedding Content Creators

While photographers and videographers have long been staples of wedding expenses, 2025 is predicted to see the emergence of dedicated content creators. These professionals are part of the day’s festivities and will focus on capturing the day’s most candid, authentic moments for social media. With a staggering 586% increase in search volume for wedding content creators, it’s clear this trend is going to become commonplace at weddings, at least for the time being. 

Unlike traditional photographers and videographers, content creators work to provide raw, unfiltered snapshots and videos of the day, often delivering clips quickly enough for you to share highlights the very next day! The content provided also allows you to create your very own content, editing custom reels and even hopping on current trends. Content creators are not replacing photographers or videographers but complementing them, ensuring that your day is remembered from multiple perspectives, and providing you with endless amounts of content from different POVs so you get to live your wedding day over and over again. 

As far as trends go, we see this one being one of the hottest, so expect to see more wedding content creators in 2025 and beyond. 

Tip to venues: 

Approach some content creators to add to your vendor list and perhaps work out including their services in wedding packages, highlighting to potential couples the value of their work and showcasing your knowledge on what’s hot in the industry right now.

Additionally, aside from professional photography and video, approach some content creators to capture some content of your venue in their style. This may help your venue to reach wider audiences, and gives couples an accurate look into the work of the creator they could potentially book! 

Personality-Infused Flowers

If we think back to weddings of the past, it’s hard not to think of soft pastels and neutral bouquets. However, in 2025, it’s all about embracing pure personality with bold, colourful blooms offering pops of colour and clear declarations of personality. Searches for “colourful bridal bouquet” have surged by 267%, suggesting that more and more couples are adopting this new trend and leaning into bright, clashing arrangements that make a statement and stand out. 

Additionally, Pinterest trends reveal that searches for “pink and orange flowers” are up by 200%, and “vibrant wedding flowers” are seeing a 300% increase. Whether as part of a big white wedding or a unique ceremony, it’s clear to see that couples are embracing dynamic florals to reflect their unique style, opting for unapologetically vibrant arrangements that are full of life. If you have a wedding in 2025, don’t be surprised to find wedding aisles adorned with unconventional, eye-catching blooms that stand out. 

Tip to venues:

When conducting venue photography, stage your venue with classic whites and elegant floral arrangements, as well as some bolder, colourful, statement arrangements. This will showcase the versatility of your venue and appeal to a broader variety of couples. 

Short & Sweet Brides: Mini Wedding Dresses

Wedding fashion is making a modern, chic shift with the popularity of mini wedding dresses. Searches for this trend have skyrocketed by 233%, as newlyweds seek contemporary (and shorter) alternatives to traditional gowns.

While longer dresses are still very much in demand, the mini dress has become increasingly popular and offers a different kind of versatility as a daring ceremony outfit, a reception-ready dance dress, or a stylish second look for the afterparty. What’s more, this trend has carried over from 2024 when it was first noted with almost 10k searches for “short wedding dresses” each month. Now, with a further surge in searches, this trend is proving its power as a sophisticated, playful option for modern brides who want to combine elegance with a dash of fun. We predict this trend will dominate in 2025, as well as continue on through 2026. 

Wedding Tuxedo: Personalisation for the Groom

The theme of personalisation continues, this time stretching to the groom’s attire. Searches for ‘tuxedo for wedding’ have increased by 24% in the last year and represent the American influence on British weddings. More and more grooms are seemingly abandoning the morning suit and instead opting for a chic tux. 

This may also be indicative of the fashion of 007, allowing grooms to forgo tradition and opt for something that makes them feel special. Which ultimately is what your wedding day (and 2025) is all about! 

Wedding Videography in Many Forms

So we’ve already touched on the use of wedding content creators and how it has by no means made videography as a whole obsolete in the wedding space. Well, to prove that further, searches for “wedding video” are up 171%, reflecting a maintained desire for cinematic, emotionally resonant footage of the big day. While this search time is not specific in the kind of videography people are searching for, it does indicate that however you search for it, couples are on the lookout for powerful video content for their special day.

Whether through a professionally crafted highlight reel or candid clips from content creators, couples are increasingly turning to video to relive their wedding moments. As this trend grows, wedding videography is certain to rival traditional photography, offering dynamic and immersive ways to preserve the magic of the day in a truly modern way. 

Tip to venues: 

You’ll be showing around a wide range of couples through your venue, try using different video styles and methods to capture the magic of your venue and appeal to the different kinds of couples that come to your viewings.

Wedding Photo Apps: Capturing Guest Perspectives

Are you sensing the theme of 2025? We are and it's looking like content truly is king! Weddings of the past will remember the shutter-click of retro disposable cameras. However, in 2025, a digital upgrade has arrived in the form of wedding photo apps, which have seen a 56% increase in demand. These apps sync directly to your image library and allow guests to upload photos directly to a shared gallery, giving couples access to hundreds of candid snapshots taken by all of their guests. 

Not only is this a cost-effective way to capture additional memories, but it also offers a glimpse into the day from the guests’ perspectives. From the joy of the dance floor to the smallest moments of connection, these apps provide a complete, authentic narrative of your wedding day, allowing you to cherry pick your favourite images from every guest’s perspective. 

Unique Wedding Entertainment: Live Painters

When it comes to entertainment, 2025 is blending artistry with gorgeous little keepsakes, with one standout trend being the rise of live wedding painters, with searches for this service up 23%. Not only this but there are a huge variety of videos on TikTok discussing working as a wedding painter, highlighting the growing popularity in 2025 and beyond.

Live wedding painters bring a creative touch to your celebration, capturing scenes from the event or creating personalised portraits for your guests to take home. This interactive entertainment provides a unique keepsake that doubles as a conversation piece, ensuring your wedding stands out in guests’ memories long after the day is over. As well as giving your guests something entirely personal to them!

Tip to venues:

If you’re hosting a wedding showcase, hire an artist to come along and provide paintings for the couples. This will allow them to see firsthand the joy it brings and showcase your knowledge of industry trends.

What These Trends Mean for 2025 Weddings

Hitched’s predicted 2025 wedding trends all seem to have a theme involved: complete personalisation. Couples are side-stepping away from tradition and embracing attire, entertainment and media that reflect them. What’s more, this also reflects a broader cultural shift toward personalisation, creativity, and immersive experiences, allowing individuals to craft a wedding day that represents the individuals, rather than what is expected.

Couples in 2025 will be redefining tradition, embracing bold choices, and finding new ways to preserve treasured memories. Whether it’s through vibrant flowers, modern fashion, or innovative content creation, we predict these trends to pop in 2025, and for the likes of short wedding dresses and wedding creators, carry forward into 2026 and beyond.